New Messaging Apps You Want To Be Aware Of
It seems like students are always looking for a more private online location for their conversations these days. Developers are more than accommodating that thirst for privacy by developing messaging...
View ArticleReputation Marketing Vs Reputation Management [Book Review]
“Reputation marketing is more than just managing reputation. It’s about establishing, guarding, and marketing that reputation to become more competitive and profitable.” That is the opening statement...
View ArticleRepped: 30 Days To a Better Online Reputation [Book Review]
Andy Beal’s new book Repped is a practical, easy-to-understand guide on how to build a better online reputation in thirty days. It might sound a little incredulous, especially if you’re already...
View ArticleRequired Reading For College Sports: Saturday Millionaires
When I started out coaching high school basketball, it was fundamental skills. As a high school English teacher, it was a required reading list. Those were the ground floor pieces every student in my...
View ArticleDownsizing The Social Media Library
My husband and I are downsizing—that time of life I guess. We decided to opt out of our big empty house and buy a condo. No more plowing in the winter. No more mowing in the summer. Along with the home...
View ArticleA Formula For Success: Book Review of Your First 1000 Copies
If anyone can write a formula for author success, it’s Tim Grahl. He’s worked with a Who’s Who list of authors helping them build successful platforms to promote their books. Even though I was...
View ArticleTop 8 Lessons From How To Market A Book
One thing I’ve learned since entering the world of book publicists: the publishing world has its own rules when it comes to marketing. As someone who came from a long career in communications and...
View ArticleThe Future of Social Media: The Content Code [Book Review]
I have seen the future of social media, and it is bright. Mark Schaefer’s new book, The Content Code, is the answer to a conundrum that most social media managers are facing today: lack of content...
View ArticleThe Devastation of Social Media Public Shaming [Book Review]
Author Jon Ronson learned his first lesson about public shaming when his identity was stolen on Twitter. His new book, So You’ve Been Publicly Shamed, begins with the story of how some young...
View ArticleThe New Rules Of Sales And Service [Book Review]
It used to be that when your refrigerator broke down you went to the appliance store where a salesperson preached about the latest and greatest features of the newest product their company was trying...
View ArticleWhy Audience Is Your Most Important Business Asset
“Audience is the bedrock upon which every business is built.” That golden nugget is the premise of Jeffrey Rohrs’ book Audience. All audiences are not created equal. Rohrs maintains that marketers...
View ArticleA Formula For Success: Book Review Of Your First 1000 Copies
I love to read non-fiction books that make me better at something. Let’s Get Digital by David Gaughran lives up to that goal in both pieces of the subtitle: how to self-publish and why you should. From...
View ArticleLet’s Get Digital a Must Read for Authors
I love to read non-fiction books that make me better at something. Let’s Get Digital by David Gaughran lives up to that goal in both pieces of the subtitle: how to self-publish and why you should. From...
View ArticleYour Presentations Will Never Be the Same
Think of how many boring presentations you have sat through in your lifetime. Slides overflowing with text, cheesy clip art, and charts that would take you all day to understand. After I read...
View ArticleThe Art of Shouting Quietly [Book Review]
One thing authors often tell me is that the art of self-promotion is the biggest challenge when it comes to selling their own books. Many creatives are introverts by nature and that tendency is often...
View ArticleEssential Book Marketing Recommendations: Six Books You Need
Weeding through the endless book marketing recommendations online can be daunting without help. There are some iffy resources out there from people who don’t know what they’re talking about—just being...
View ArticleEssential Book Marketing Resources: Go-To Blogs
In part one of this series I recommended several go-to book marketing books that should be on your reading list. In part two we will look at blogs. The biggest advantage of reading blog posts is that...
View ArticleGrit Trumps Talent For Producing Success [Book Review]
Angela Duckworth’s book Grit is a treatise on the overblown idea that talent produces success. Duckworth, a psychology professor at the University of Pennsylvania, has made a name for herself...
View ArticleTop 8 Lessons From How To Market A Book
One thing I’ve learned since entering the world of book publicists: the publishing world has its own rules when it comes to marketing. As someone who came from a long career in communications and...
View ArticleA Formula For Success: Book Review Of Your First 1000 Copies
I love to read non-fiction books that make me better at something. Let’s Get Digital by David Gaughran lives up to that goal in both pieces of the subtitle: how to self-publish and why you should. From...
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