The Devastation of Social Media Public Shaming [Book Review]
Author Jon Ronson learned his first lesson about public shaming when his identity was stolen on Twitter. His new book, So You’ve Been Publicly Shamed, begins with the story of how some young...
View ArticleWhy Audience Is Your Most Important Business Asset
“Audience is the bedrock upon which every business is built.” That golden nugget is the premise of Jeffrey Rohrs’ book Audience. All audiences are not created equal. Rohrs maintains that marketers...
View ArticleLet’s Get Digital a Must Read for Authors
I love to read non-fiction books that make me better at something. Let’s Get Digital by David Gaughran lives up to that goal in both pieces of the subtitle: how to self-publish and why you should. From...
View ArticleYour Presentations Will Never Be the Same
Think of how many boring presentations you have sat through in your lifetime. Slides overflowing with text, cheesy clip art, and charts that would take you all day to understand. After I read...
View ArticleThe Art of Shouting Quietly [Book Review]
One thing authors often tell me is that the art of self-promotion is the biggest challenge when it comes to selling their own books. Many creatives are introverts by nature and that tendency is often...
View ArticleA Formula For Success: Book Review Of Your First 1000 Copies
I love to read non-fiction books that make me better at something. Let’s Get Digital by David Gaughran lives up to that goal in both pieces of the subtitle: how to self-publish and why you should. From...
View ArticleEssential Book Marketing Recommendations: Six Books You Need
Weeding through the endless book marketing recommendations online can be daunting without help. There are some iffy resources out there from people who don’t know what they’re talking about—just being...
View ArticleEssential Book Marketing Resources: Go-To Blogs
In part one of this series I recommended several go-to book marketing books that should be on your reading list. In part two we will look at blogs. The biggest advantage of reading blog posts is that...
View ArticleGrit Trumps Talent For Producing Success [Book Review]
Angela Duckworth’s book Grit is a treatise on the overblown idea that talent produces success. Duckworth, a psychology professor at the University of Pennsylvania, has made a name for herself...
View ArticleWriting to Be Understood is a Necessary Nonfiction Resource [Book Review]
I’ve read my share of nonfiction books over time. After reading Anne Janzer’s new book, Writing To Be Understood, I know why I’ve quite reading more than I’ve finished. Exciting or interesting subject...
View Article
More Pages to Explore .....